Each year Melbourne hosts the Midsumma festival, for which I imagined a rebrand for as part of a student project. As a festival Midsumma celebrates queer arts and culture with an incredible range of events from performances to parties and workshops. For my rebrand I focused on the diversity represented at this festival. Creating a flexible visual identity where the colours can be changed to any of the several pride flags, allowing people to see their identities in the festivals branding.